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PROTECTING YOUR MISSIONS INVESTMENT

NTM uses advanced web site analytics.

NTM uses advanced web site analytics.

July 31, 2008

by David Abbott

 

Part of New Tribes Mission's communications budget goes toward marketing consultations, focus groups and advanced website tracking analytics because we want your investment in our ministry to be effective.

NTM's website analytics goes all the way down to each link that is clicked and the "paths" individual users take through an NTM website.  David and other members of his team review these statistics regularly to determine what is working and what needs to change.

Here are some very basic NTM.ORG statistics:

  • over 70 million "hits" per year
  • over 3.5 million page visits per year
  • 312,000 unique visitors every 12 months
  • 39,000 unique visitors in the last 30 days
  • 280,600 page visits in the last 30 days
  • 2,400 visits to NTM careers in the last 30 days
  • 462 credit card donations in the last 30 days
  • $3.5 million donated online since Jan. 2006

What are people finding?

  • 77,600 NTM.ORG pages indexed by Google
  • 50 new NTM articles every month
  • 60 new NTM prayer requests every month
  • +400 NTM "myMinistry" websites
  • 8,852 "myMinistry" news & prayer items
  • +40,000 "myMinistry" photos

How many people do you think are working full-time on the NTM.ORG website?  Would you believe just two? Andy Corley is the lead programmer and David manages content.  A dozen or so others are writing, translating, adding career opportunities, editing photos and maintaining the servers on a part-time basis. 

Advanced analytics are also being used to evaluate NTM email lists.  The lists include thousands of subscribers and results are available down to the individual links each subscriber clicks on.

You can be sure your investment in our ministry is not being wasted on activities that do not significantly impact planting tribal churches.

Abbott email list trivia:

Out of nearly 200 subscribers to our email list -  how many visited our myMinistry PRAY page within 24 hours of receiving our latest update? (answer = 6)

A prayer tip:

Visit our PRAY page now and use the "Printable Format" option under "Page Tools" on the right to print our requests.  Then you can place them in a prominent place like on your refrigerator, in your Bible or pinned to your cubical at work.

Visit our PRAY page now >>

Last edited: Jul 29, 2008 5:01pm | comments | email this
 
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